Meanwhile, Dawn Jeremiah, Vice President of Marketing & Ecommerce - APAC at Go City, shared: "Go City has always been committed to providing travelers with high value and convenient sightseeing experiences. Go City is the first attraction pass company to be launching a WeChat mini program, and we’re happy to have a partner who will challenge us and ensure that the Go City brand has the appropriate tools and strategy for the Chinese market. "Their extensive knowledge of the Chinese market as a top digital agency, coupled with their vast array of technological capabilities will help get our product offering into the hands of more travelers, in the most effective way. "We are delighted to be working with QPSOFTWARE in this exciting venture," said Michael Letchford, Senior Vice President of Product Management at Go City. However, Go City’s passion to deliver an optimized customer experience fueled our team, and we’re excited for the results of the collaboration."
WECHAT MINI PROGRAM CHINESE WORD FULL
The mini program is set to launch with its full suite of 30+ cities from London, Paris and Dubai to New York, San Diego, Singapore, Seoul and Sydney.Īccording to Quentin Pignard, General Manager of QPSOFTWARE, "The project requirements posed a significant challenge for us, and we had to come up with innovative technical solutions to meet the expectations. To meet this demand, Go City will launch a WeChat Mini Program that delivers a convenient and easy-to-use pre and post purchase experience to Chinese travelers. Launched in 1998, the company has already seen purchases from Chinese outbound travelers exceed pre-pandemic levels this year. Go City’s passes offer travelers the opportunity to see the best of what their destination has to offer, from the top sights to unique off-the-beaten-path experiences, at up to 50% savings over individual ticket prices. They require no downloads or installations, have enjoyed immense growth and popularity, and has quickly become a mainstay in China’s internet ecosystem. Developed by Tencent in 2017, WeChat mini programs are also known as mini apps that function within the WeChat app itself. J(Shanghai, China) - Today, Go City, the leading global attraction pass company announced the appointment of QPSOFTWARE as its technical agency for the development of a WeChat mini program for the Chinese market.
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